Being a creative is so enticing at the start. Creating art and realizing you can get paid starts beautifully and is full of passion. I know this story too well. 

 

With time the stakes rise, you invest more and more, and at some point, your once-beautiful business looks less glamorous and more like a stress-inducing monster.

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Getting over the hurdle of being an artist and evolving into a business owner is challenging, and there's no easy button. 

 

For me, the right mindset and actions have helped us stay relevant, grow, serve our clients better and turn our monster back into something we love. This was getting out of the dark.

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Through digital assets and coaching, Theal is here to help creatives become more confident and take ownership of their creative businesses.